Betfred.com this week unveiled an all-new and much improved website after months of research, planning and testing came to fruition – and the work doesn’t stop there. The new Betfred.com website is both intelligent and ‘future-proof’. Betfred.com has the unique ability to continually evolve and develop to meet the changing requirements and demands of players. Focus groups, extensive market research and competitions incentivising feedback from players have all played key roles from inception through to launch. The changes made were all done so with one thought in mind – benefits for players.

With a stylish new look complemented by a strong colour scheme, the changes made to Betfred’s new online home are apparent from the outset. You are immediately met by crystal clear graphics displayed in large carousel banners detailing the latest offers and promotions from Betfred.com’s wide range of online products. Some of the most important developments made are more subtle. Nonetheless they undoubtedly further enhance the overall user experience.

The launch of the new website is the latest in a series of successful ventures for Betfred, following the acquisition of formerly Government-owned Tote Bookmakers, ongoing commercial partnerships with TalkSPORT Radio and Wembley Stadium and the recent announcement that Betfred will be sponsoring the prestigious 2012 Cheltenham Gold Cup.

From humble beginnings in Salford in 1967, Betfred has grown into a network of over 1,350 shops located all around the United Kingdom and the new website does real justice to the proud history of the company, symbolising the determination to remain a front-runner in the betting and gaming industry.

Betfred Casino is one that I am proud to recommend – I’ve been a long term partner and player with Betfred. So, what are you waiting for? Check out the new and improved Betfred.com and Betfred Casino today! All new players get up to 500 pounds free in the Casino, $2000 free in Poker, and 25 pounds free on Betfred Games – so play today! Betfred is also a fantastic sportsbook to place your Rugby World Cup 2011 Final (between New Zealand and France) bets with. My recommendation? Bet on the All Blacks – they are clear favourites, and very deserving of a Rugby World Cup 2011 Final win here in my home country. I may just go along and watch!